Conversational design


I was the lead dialogue writer on Gorillaz’ multi-award winning Free Murdoc chatbot, which put fans directly in touch with surly band leader Murdoc Niccals throughout the 2018 album campaign.

The bot immersed fans in a multi-episodic story in which they helped Murdoc break out of jail by completing regular tasks
and irreverent puzzles. While enduring a lot of insults.

Impressive stats: 1.7 million sessions, 40 million messages exchanged, average conversation length: 7 minutes.

Winner: Drum Social Buzz Awards – Best Use of Chatbot
Winner: CMA Awards – Best Use of Innovation